How do I reach NRI buyers for my residential project?
Reach NRI buyers with Google Search and Meta campaigns targeted to the Gulf, US, UK and Singapore, run in their time zones. Lead with trust signals — RERA number, possession…
What should I ask a real estate marketing agency before hiring them?
Quick answer
Ask a real estate agency for case studies with cost per site visit and bookings, who will run your account, whether you own the ad accounts, whether they add a markup on ad spend, how they qualify and hand over leads, and how they report. Their answers show whether they sell leads or help you sell homes.
Questions about results
- Can you show case studies with cost per lead, cost per site visit and bookings, not just lead volume?
- Have you marketed projects similar to mine in price, location and buyer type?
- What results would you expect in the first 60 to 90 days, and why?
Questions about the team
- Who will manage my account day to day, and how experienced are they?
- How often will we meet, and who attends?
- Who creates the ads, videos and landing pages?
Questions about money and ownership
- Will the Meta and Google ad accounts be in my company’s name?
- Do you add any markup to ad spend, or charge a percentage of spend?
- What is included in your fee, and what costs extra?
- What is the notice period if we want to stop?
Questions about leads
- How do you qualify leads before they reach my sales team?
- How fast are leads delivered — instantly to the CRM and WhatsApp, or in daily sheets?
- Can you help set up follow-up automation and track site visits?
Questions about reporting
- Which numbers will you report weekly and monthly?
- Will reports show site visits and bookings, or only leads and clicks?
- Can I see live data in the ad accounts at any time?
What good answers sound like
A strong agency talks about site visits and bookings, insists you own your accounts, is transparent about fees, and asks detailed questions about your project, pricing and sales process before promising anything.
Red flags
Guaranteed lead numbers, reluctance to share account access, reports with only impressions and likes, and no relevant real estate experience are all reasons to keep looking.
| Area | Key question |
|---|---|
| Results | Cost per site visit and bookings in case studies? |
| Team | Who runs my account daily? |
| Ownership | Are ad accounts in my name? |
| Fees | Any markup on ad spend? |
| Reporting | Do reports go beyond leads to bookings? |
Key takeaways
- Ask for case studies with site visits and bookings.
- Insist on owning your ad accounts.
- Check how leads are qualified and handed to sales.
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