Chat with us

Why am I getting cheap real estate leads but no genuine buyers?

Quick answer

Cost per lead is only one metric. A low CPL can happen when targeting is broad, qualification is weak or the form is too easy to submit. Those factors can increase enquiry volume without necessarily improving the number of serious prospects.

Why am I getting cheap real estate leads but no genuine buyers? — answered by UpSocially

Cost per lead is only one metric.

A low CPL can happen when targeting is broad, qualification is weak or the form is too easy to submit. Those factors can increase enquiry volume without necessarily improving the number of serious prospects.

For a real estate campaign, it can be more useful to compare:

Cost per Lead → Cost per Qualified Lead → Cost per Site Visit

That provides a clearer picture of the sales funnel.

Was this answer helpful?

ShareWhatsAppLinkedInX

UpSocially

Want this working for your business?

Book a free strategy call
Chat with us