How do I reach NRI buyers for my residential project?
Reach NRI buyers with Google Search and Meta campaigns targeted to the Gulf, US, UK and Singapore, run in their time zones. Lead with trust signals — RERA number, possession…
Quick answer
Cost per lead is only one metric. A low CPL can happen when targeting is broad, qualification is weak or the form is too easy to submit. Those factors can increase enquiry volume without necessarily improving the number of serious prospects.

Cost per lead is only one metric.
A low CPL can happen when targeting is broad, qualification is weak or the form is too easy to submit. Those factors can increase enquiry volume without necessarily improving the number of serious prospects.
For a real estate campaign, it can be more useful to compare:
Cost per Lead → Cost per Qualified Lead → Cost per Site Visit
That provides a clearer picture of the sales funnel.
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