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Why are my Facebook and Instagram real estate leads not converting?

Quick answer

Review the complete campaign rather than changing the creative alone. Check the audience, project positioning, offer, creative, lead form, qualification questions, landing page, response time and sales follow-up. A person may submit a form because they are curious about a property, but that does not necessarily mean they are ready for a site visit.

Why are my Facebook and Instagram real estate leads not converting? — answered by UpSocially

Review the complete campaign rather than changing the creative alone.

Check the audience, project positioning, offer, creative, lead form, qualification questions, landing page, response time and sales follow-up.

A person may submit a form because they are curious about a property, but that does not necessarily mean they are ready for a site visit.

How UpSocially approaches it

We treat Meta lead generation as the beginning of the funnel, not the finish line.

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