How do I reach NRI buyers for my residential project?
Reach NRI buyers with Google Search and Meta campaigns targeted to the Gulf, US, UK and Singapore, run in their time zones. Lead with trust signals — RERA number, possession…
Should I optimise a real estate campaign for leads or site visits?
Quick answer
That depends on the amount and quality of conversion data available. Leads are easier to generate and measure, while site visits are closer to the sales outcome. When enough reliable data exists, optimising toward a meaningful downstream action can give the campaign a clearer commercial objective.
Optimising for leads
- Easy to measure from day one.
- Gives the ad platform plenty of data to learn from.
- Can attract curious or low-intent enquiries.
Optimising for site visits or qualified leads
- Closer to real sales outcomes.
- Needs reliable tracking from your CRM back to the ad platform.
- Needs enough volume for the platform to learn.
A practical approach
- Start with lead optimisation while you build tracking.
- Record qualification and site-visit outcomes for every lead.
- Send those outcomes back to Google or Meta as offline conversions.
- Move optimisation toward qualified leads or site visits once volume allows.
Whatever you optimise for, keep reporting on site visits so lead volume does not hide weak quality.
Key takeaways
- Leads are easier to measure; site visits are closer to sales.
- Downstream optimisation needs reliable CRM tracking and volume.
- Report on site visits whichever you optimise for.
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