How do I reach NRI buyers for my residential project?
Reach NRI buyers with Google Search and Meta campaigns targeted to the Gulf, US, UK and Singapore, run in their time zones. Lead with trust signals — RERA number, possession…
How should I measure real estate digital marketing performance?
Quick answer
Look beyond impressions and lead volume. A practical funnel is traffic → lead → qualified lead → conversation → site visit → sales opportunity. Tracking each stage helps you see whether the main issue is traffic quality, conversion, lead handling or sales follow-up.
Track the full funnel
- Traffic: visitors by source and campaign.
- Leads: enquiries by project and source.
- Qualified leads: enquiries that match budget, location and timeline.
- Conversations: leads the sales team actually spoke to.
- Site visits: visits completed, not just booked.
- Sales opportunities and bookings.
What each drop-off tells you
- Traffic but few leads: landing page or offer problem.
- Leads but few qualified: targeting or form problem.
- Qualified but few visits: follow-up or sales process problem.
Make it practical
Record source and project for every lead in your CRM or sheet, and review the funnel weekly with both marketing and sales. Shared numbers stop the usual argument about lead quality.
Key takeaways
- Measure beyond impressions and lead volume.
- Each funnel stage points to a different fix.
- Review the funnel weekly with marketing and sales together.
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