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Should a builder create a separate website for every project?

Quick answer

Not always. A main corporate website can showcase multiple projects, while a dedicated project website or landing page can make sense for a major launch or paid campaign. The decision should depend on the project's marketing needs. A large project with a distinct audience, location and sales campaign may benefit from its own focused digital experience.

Should a builder create a separate website for every project? — answered by UpSocially

Not always.

A main corporate website can showcase multiple projects, while a dedicated project website or landing page can make sense for a major launch or paid campaign.

The decision should depend on the project’s marketing needs. A large project with a distinct audience, location and sales campaign may benefit from its own focused digital experience.

How UpSocially approaches it

We decide the website structure based on the marketing objective instead of automatically recommending another website.

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