How can a solar company build trust online before a site survey?
Show real installations with locations, system sizes and photos, explain costs and savings in plain terms, list your empanelment and certifications, and guide customers through…
How much does a solar lead cost?
Quick answer
Cost per lead depends on your city, system size, channel and how strictly you qualify. Google Search leads usually cost more than Meta form leads but are closer to buying. Track cost per site survey and cost per installation, because one rooftop system can be worth many leads, and cheap unqualified leads waste survey visits.
What affects the cost
- Location: metros have more installers bidding.
- Channel: search ads capture active buyers; social ads reach people earlier.
- Audience: residential, commercial and industrial leads differ a lot.
- Form questions: asking about bills and roof ownership improves quality.
Better metrics to track
| Metric | What it tells you |
|---|---|
| Cost per lead | Ad efficiency |
| Cost per site survey | Lead quality |
| Cost per installation | Real return on spend |
Avoid buying shared leads from lead sellers when you can; the same homeowner is often sold to several installers.
Key takeaways
- Search leads cost more but convert better
- Track cost per survey and installation
- Qualify by bill, roof and ownership
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