How can a solar company build trust online before a site survey?
Show real installations with locations, system sizes and photos, explain costs and savings in plain terms, list your empanelment and certifications, and guide customers through…
How do solar companies get leads in India?
Quick answer
Solar installers usually get leads from Google Search ads for rooftop solar searches in their service area, Meta lead ads aimed at homeowners, SEO pages explaining cost, savings and subsidies, referrals from past customers, and tie-ups with builders and housing societies. Quick site-survey bookings turn interest into sales.
Lead sources that work
- Google Search ads: “rooftop solar installation [city]” and “solar panel cost for home”.
- Meta lead ads: homeowners in independent houses, with savings calculators as a hook.
- SEO content: pages on cost by system size, payback and subsidy steps.
- Referrals: rewards for customers who refer neighbours.
- Partnerships: builders, housing societies, electricians and architects.
Qualifying leads
- Independent house or apartment
- Roof ownership and space
- Monthly electricity bill
- Timeline for installation
Solar business is a popular search in India, around 5,400 searches a month on Google, and homeowner interest has grown with the PM Surya Ghar scheme.
Key takeaways
- Search ads for rooftop solar in your area
- Explain cost, savings and subsidy clearly
- Referrals and housing society tie-ups
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