How do travel agencies get leads online?
Travel agencies get leads by creating pages for each destination and package, running Google Search ads for package searches such as Bali honeymoon packages, using Instagram ads…
Do Instagram ads work for selling tour packages?
Quick answer
Yes, Instagram is one of the best channels for tour packages because people decide on trips visually. Reels showing real trips, clear prices and dates, and a WhatsApp or lead form button work well. Target by location, age and interests, retarget people who watched your videos, and reply to enquiries fast.
Why Instagram works for travel
Travel is an emotional, visual purchase. Short videos help people imagine the trip, and Instagram makes it easy to message you straight away.
Ad formats that work
- Reels of real trips and traveller moments
- Carousels showing the day-by-day itinerary
- Stories with limited-seat group departures
- Click-to-WhatsApp ads for quick conversations
Tips
- Show “from” prices and travel dates.
- Target your city and nearby cities.
- Retarget people who watched most of your video.
- Use separate ads for honeymoon, family and group trips.
- Reply within minutes, especially in the evening when most people browse.
Key takeaways
- Reels of real trips sell best
- Show price and dates clearly
- Retarget video viewers
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