How can a hospital improve its Google reviews ethically?
Ask satisfied patients for honest reviews at discharge or after follow-up visits, send a simple review link on WhatsApp, reply to every review politely without discussing medical…
How much should a hospital spend on digital marketing?
Quick answer
Work backwards from the value of each speciality. Most hospitals split spend between a fixed monthly fee for website, SEO and content, and an ad budget focused on two or three high-value specialities. Start small, measure cost per booked appointment for each speciality, and scale only what pays back.
Budget by speciality
A knee replacement, IVF cycle or cardiac procedure is worth far more than a general OPD visit. Put ad money behind the specialities where one patient covers many clicks.
Two kinds of spend
| Type | What it covers | How it behaves |
|---|---|---|
| Foundations | Website, SEO, doctor and speciality pages, Google profiles, content | Builds steadily and keeps working |
| Ads | Google Search and Meta campaigns | Brings enquiries quickly but stops when spend stops |
How to decide what to scale
- Track cost per booked appointment for each speciality
- Compare it with the average revenue from that speciality
- Move budget to the specialities with the best return every month
Key takeaways
- Budget by speciality, not for the whole hospital
- Separate foundations from ad spend
- Scale specialities with a healthy cost per appointment
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