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Ask satisfied patients for honest reviews at discharge or after follow-up visits, send a simple review link on WhatsApp, reply to every review politely without discussing medical…
How can a multi-speciality hospital attract patients from other cities?
Quick answer
Build detailed speciality and doctor pages that rank beyond your city, publish clear guidance for travelling patients, offer online first consultations under the Telemedicine Practice Guidelines, build referral relationships with doctors in nearby towns, and target Google Search ads to high-value procedure searches in surrounding districts.
What travelling patients need
- Clear information about the procedure, doctor and expected stay
- An idea of total cost and what affects it
- Help with travel, accommodation and insurance
- A way to talk to someone before they travel
How to reach them
- Speciality SEO: detailed pages that answer procedure questions well enough to rank across the state.
- Online consultations: first consultations by video where clinically appropriate, following the Telemedicine Practice Guidelines.
- Referral networks: regular clinical updates for doctors in nearby towns, with timely reports back on referred patients.
- Targeted ads: Google Search ads for procedures in surrounding districts.
- Patient support: a named coordinator on WhatsApp for travel and admission questions.
Key takeaways
- Rank speciality pages beyond your city
- Offer online first consultations
- Build referral networks in nearby towns
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