How can a resort fill rooms on weekdays and in the off-season?
Target guests who can travel midweek: remote workers, retirees, corporate offsites, wellness retreats and small weddings. Create packages for each, promote them with targeted…
How can hotels get more direct bookings instead of OTAs?
Quick answer
Give guests a reason to book direct: the best available rate, extras such as breakfast or late checkout, and flexible cancellation. Make booking on your website quick on mobile, list free booking links on Google Hotels, run brand search ads so OTAs don't capture your name, and invite past guests back by email and WhatsApp.
Why direct bookings matter
OTAs charge commission on every booking. Direct bookings keep that margin and give you the guest’s contact details for future stays.
What works
- Book-direct benefits: breakfast, upgrades, late checkout or flexible cancellation.
- Fast booking: three or four taps on mobile, with clear prices and taxes.
- Google Hotels: free booking links put your website next to OTA prices.
- Brand search ads: stop OTAs appearing above you when people search your name.
- Past guests: a returning-guest offer by email and WhatsApp.
- On-property: cards and QR codes inviting guests to book direct next time.
OTAs still help guests discover you; the aim is to win repeat and brand-aware guests directly.
Key takeaways
- Offer extras only for direct bookings
- Fast mobile booking on your site
- Bid on your own brand name
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