How much should I pay someone to handle my Instagram every month?
Paying someone to handle your business Instagram usually costs ₹5,000–₹15,000 a month for a freelancer posting a few times a week, and ₹15,000–₹50,000 or more for an agency that…
Quick answer
Yes, most businesses still need a website, even with a good Instagram page. Instagram helps people discover you, but many customers search Google before calling, and Google shows websites and Maps listings, not Instagram posts. A simple website also builds trust, works if your account is hacked or blocked, and is required for most Google ads.

If you are a home baker, a small creator or just testing a business idea, Instagram plus a Google Business Profile can be enough to start. Once people begin asking for prices, locations and bookings every day, a simple website saves you time and brings in customers who never open Instagram.
| Instagram only | Instagram + website | |
|---|---|---|
| Found on Google search | Rarely | Yes |
| Works if account is blocked | No | Yes |
| Can run Google search ads | No | Yes |
77.76% of web traffic in India came from mobile phones in September 2026.
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