How much does it cost to make a website for a small business in India?
A simple 5–6 page website for a small business in India costs ₹10,000–₹25,000. A business website you can update yourself, with enquiry forms, WhatsApp and a blog, costs…
How much should I pay someone to handle my Instagram every month?
Quick answer
Paying someone to handle your business Instagram usually costs ₹5,000–₹15,000 a month for a freelancer posting a few times a week, and ₹15,000–₹50,000 or more for an agency that shoots reels, writes captions and replies to messages. Running ads is a separate cost on top, typically ₹9,000–₹15,000 a month for a local business.
What decides the monthly fee
- How many posts and reels a month, and whether they are designed graphics or shot videos.
- Who shoots the content: visiting your shop or clinic for a shoot costs more than editing your own photos.
- Replying to comments and DMs, which takes daily time.
- Running and managing ads, which needs different skills from posting.
What a fair package looks like
For most local businesses, 8–12 posts a month with 4–6 reels is plenty. Ask for a monthly content calendar before posts go live, and a short report showing enquiries, not just likes and followers.
Red flags
- Promises of a set number of followers.
- Only stock images, never your real shop, staff or work.
- No access to your own account or ad account.
- Ad spend bundled into the fee so you can’t see how much actually went to Instagram.
A quick example
A salon paying ₹12,000 a month for 10 posts and 4 reels, plus ₹10,000 in ads, should expect a report listing DMs, calls and bookings from Instagram every month.
| Monthly fee | Usually includes | Best for |
|---|---|---|
| ₹5,000–₹15,000 | Freelancer, 8–12 designed posts, captions | Shops just starting on Instagram |
| ₹15,000–₹35,000 | Posts plus reels, basic ads setup, monthly report | Clinics, gyms, salons wanting enquiries |
| ₹35,000+ | Shoots, reels, ads management, DM handling | Brands with steady ad budgets |
Key numbers
Recommended Instagram ad budget for local businesses like salons, gyms and clinics: ₹300–₹500 a day, or ₹9,000–₹15,000 a month.
Sourav Labs, Instagram Ads Minimum Budget India
Key takeaways
- Management fee and ad budget are two separate costs.
- Judge results by enquiries, not likes.
- Always keep admin access to your own account.
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