How much should I pay someone to handle my Instagram every month?
Paying someone to handle your business Instagram usually costs ₹5,000–₹15,000 a month for a freelancer posting a few times a week, and ₹15,000–₹50,000 or more for an agency that…
Why did my Instagram ads get likes but no customers?
Quick answer
Instagram ads get likes but no customers when the ad is set up to win attention, not enquiries. Boosted posts and "engagement" goals find people who like and scroll, not people ready to book. Switch the goal to messages or leads, give a clear local offer and a reason to act now, and reply to every enquiry quickly.
Common reasons
- Wrong goal: the campaign is optimised for engagement, reach or profile visits.
- No offer: a pretty post with no reason to contact you today.
- Wrong area: people liking it live too far away to visit.
- No call to action: the ad never says “Message us to book”.
- Slow replies: DMs answered hours later.
What to change
- Run ads from Ads Manager with the goal set to messages, calls or leads.
- Lead with an offer: first visit price, free trial, limited slots this week.
- Show your real place, team and results, with a starting price if possible.
- Target 3–10 km around your business.
- Set up quick replies and answer within minutes during working hours.
How to judge results
Track cost per message or lead, then how many of those turned into customers. A campaign with fewer likes but ten bookings is better than one with thousands of likes and none.
| Setting | Brings likes | Brings customers |
|---|---|---|
| Ad goal | Engagement or reach | Messages, calls or leads |
| Creative | Pretty photo, no offer | Real place, clear offer, price hint |
| Follow-up | Replies whenever | Replies within minutes |
Key numbers
Recommended Instagram ad budget for local businesses like salons, gyms and clinics: ₹300–₹500 a day, or ₹9,000–₹15,000 a month.
Sourav Labs, Instagram Ads Minimum Budget India
Key takeaways
- Engagement goals bring likes, not bookings.
- Give people a clear offer and a reason to message now.
- Measure cost per customer, not likes.
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