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What pages and features should a basic business website have?
Quick answer
A basic business website needs five pages: Home, Services (or one page per main service), About, Reviews or Work, and Contact with a Google Map. It also needs a click-to-call button, a WhatsApp button, a simple enquiry form, your address and timings in the footer, and fast loading on mobile phones, where most visitors arrive.
The essential pages
- Home: what you do, for whom, where, and one clear button to call or book.
- Services: a short page for each main service with price range, process and FAQs.
- About: real photos of you, your team and your place.
- Reviews or work: Google reviews, before-and-after photos, client logos.
- Contact: phone, WhatsApp, address, Google Map, timings.
Features that bring enquiries
- Click-to-call and WhatsApp buttons visible on every mobile screen.
- A short form: name, phone and what they need.
- Fast loading, ideally under three seconds on mobile data.
- Your Google Business Profile linked to the site.
Nice to have later
- Online booking or payments.
- A blog or FAQ section answering common customer questions.
- Separate pages for each area you serve.
What to skip
Sliders, auto-playing videos and long welcome messages slow the page and push your phone number down. A clear headline, real photos and a call button do more for enquiries than visual effects. Keep the menu to five or six items so visitors on mobile find services and contact in one tap.
| Must have | Should have | Can wait |
|---|---|---|
| Home, Services, Contact | Reviews page, About page | Blog |
| Call and WhatsApp buttons | Enquiry form | Online booking |
| Mobile-friendly layout | Google Map and timings | Area-wise pages |
Key numbers
77.76% of web traffic in India came from mobile phones in September 2026.
StatCounter Global Stats
Key takeaways
- Five pages cover most small businesses.
- Call and WhatsApp buttons matter more than fancy design.
- Build for mobile first.
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