How much should I pay someone to handle my Instagram every month?
Paying someone to handle your business Instagram usually costs ₹5,000–₹15,000 a month for a freelancer posting a few times a week, and ₹15,000–₹50,000 or more for an agency that…
How much money do I need to spend on Google Ads to get customers?
Quick answer
Most local businesses in India should start Google Ads with ₹15,000–₹30,000 a month for at least two months. Clicks start around ₹10 but cost much more in competitive fields like healthcare, real estate and education. Work backwards: decide what one customer is worth, then what you can afford to pay for an enquiry.
Start from what a customer is worth
If a new gym member pays ₹12,000 a year and one in four enquiries joins, you can afford to pay a few hundred rupees per enquiry and still make money. Do this sum before choosing a budget. A dental implant clinic and a tea shop will land on very different numbers.
Why the first month costs more
Google needs time and data to learn which searches bring customers. The first few weeks are usually more expensive per enquiry. Judge the campaign after six to eight weeks, not after six days.
Ways to waste money
- Showing ads across the whole city when customers only come from 5 km.
- Sending clicks to your home page instead of a page about that service.
- Not tracking calls and WhatsApp clicks, so you can’t tell what worked.
- Leaving broad keywords on that bring job seekers and students.
When to stop or change
If after two months you still can’t name customers who came from ads, change the targeting, the landing page or the offer before adding more budget.
| Monthly budget | What to expect | Good for |
|---|---|---|
| ₹10,000–₹15,000 | Enough to test one service in a small area | Single shop or clinic, low competition |
| ₹15,000–₹30,000 | Steady enquiries for one or two services | Most local service businesses |
| ₹50,000+ | Several services or locations at once | Clinics, schools, builders in big cities |
Key numbers
Google Ads clicks in India start from around ₹10, with costlier categories charging much more per click.
upGrowth, Google Ads Pricing India 2026
Key takeaways
- Work out what a customer is worth before setting a budget.
- Judge Google Ads after six to eight weeks.
- Track calls and WhatsApp clicks, not just website visits.
UpSocially