How much should I pay someone to handle my Instagram every month?
Paying someone to handle your business Instagram usually costs ₹5,000–₹15,000 a month for a freelancer posting a few times a week, and ₹15,000–₹50,000 or more for an agency that…
Can I run Facebook and Instagram ads myself without an agency?
Quick answer
Yes, you can run Facebook and Instagram ads yourself through Meta Ads Manager, and many small businesses do. You need a clear offer, decent photos or video, the right local area and a few hours a week. Hire help when spending more than ₹30,000 a month, getting leads that never buy, or short on time.
What you need to start
- A Facebook page and Instagram business account connected to each other.
- A Meta ad account with your own payment method.
- One clear offer: a trial session, first-visit price or free consultation.
- A way to receive leads: WhatsApp, calls or a lead form.
Common mistakes owners make
- Using the “Boost” button instead of Ads Manager, which gives less control.
- Targeting the whole city or state instead of 3–10 km around the business.
- Changing the ad every day before it has time to learn.
- Not calling leads back within an hour, so they go cold.
- Counting likes instead of enquiries and sales.
When to bring in an agency
If ads bring messages but no customers, or you are spending a meaningful budget without knowing what each customer costs, a specialist can usually fix targeting, creative and follow-up quickly. Keep the ad account in your name either way, so you never lose your data.
| Run ads yourself | Hire an agency | |
|---|---|---|
| Cost | Only ad spend | Ad spend plus a monthly fee |
| Time needed | A few hours a week | Monthly review calls |
| Best when | Small budget, simple offer | Bigger budget, leads not converting |
Key numbers
Recommended Instagram ad budget for local businesses like salons, gyms and clinics: ₹300–₹500 a day, or ₹9,000–₹15,000 a month.
Sourav Labs, Instagram Ads Minimum Budget India
Key takeaways
- You can run Meta ads yourself with Ads Manager.
- Target your real local area and keep one clear offer.
- Keep the ad account in your own name.
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